Cabinet Pascal Tchengang
The Cabinet Pascal Tchengang is specialized in the optimisation of energy performances of buildings.
The challenge was to create a new visual identity, in keeping with the work executed by CPT.
Two elements compose the logotype, a monogram juxtaposed to the full name of the company. The monogram creates a volume and a link between the initials, with reference to the air circulation in a building. The use of outline evokes the building shape and his circulation system.
To bring lightness, rounded shapes draw the logotype. With reference to the infrared thermographic study, executed with an infrared camera, red and blue are preferred.
logotype, visual identity
Jos Buivenga (exljbris Font Foundry, 2008)
Alexandre Tonneau graphic designer
In collaboration with the client, design creative, simple and coherent visual solutions within the fields of brand design, print and digital.
chez Le 50 Coworking
50, avenue Léon Creté
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