cpt

client

Cabinet Pascal Tchengang
The Cabinet Pascal Tchengang is specialized in the optimisation of energy performances of buildings.

The challenge was to create a new visual identity, in keeping with the work executed by CPT.

Two elements compose the logotype, a monogram juxtaposed to the full name of the company. The monogram creates a volume and a link between the initials, with reference to the air circulation in a building. The use of outline evokes the building shape and his circulation system.
To bring lightness, rounded shapes draw the logotype. With reference to the infrared thermographic study, executed with an infrared camera, red and blue are preferred.

year

2016
services

brand design
logotype, visual identity

print
business card
typeface

Museo
Jos Buivenga (exljbris Font Foundry, 2008)

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