mt_architecture

client

L.G.T St-Pierre / St-Paul
Flora Céodeu is a cultural and artistic project developed by students of St-Pierre / St-Paul high school (Dreux), in tribute to the city automotive and industrial past (Facel-Véga, Renault).

The will of the high school was to have a singular visual identity to create a visual link among students’ works (floral sculptures built with mechanical parts).

Flora Céodeu is developed through a mix between floral universe and industrial universe. The logotype combines circular shapes and angular shapes. With reference to Renault and Facel-Véga, the diamond is a central element of the logotype. The whole strengthens the contrast between the coldness of steel and the warmth of flowers.

year

2014
services

brand design
logotype, visual identity

print
business card, stationery, t-shirt
typeface

Fengardo Neue
Loïc Sander (Velvetyne Type Foundry, 2012)

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