MT-Architecture designs and executes tailored wooden constructions, with ecological and sustainable insulating materials.
After six years of use, the challenge was to design a new visual identity. MT-Architecture wished a more singular and contrasted identity.
Thereby, the logotype is designed from a square, in which typography is highlighted. This square becomes a strong element. The typographic composition, which evokes the volumes of MT-Architecture constructions, is maintained. Countach typeface, with sharp angles, brings a more dynamic and remarkable design. Finally, to create a strong contrast, the gray is more vibrant.
logotype, visual identity, art direction
business card, stationery, poster
website (responsive web design), web development
Superscript2, Jean-Baptiste Levée (Production Type, 2014)
Albert-Jan Pool (FontFont, 1995)
Alexandre Tonneau graphic designer
In collaboration with the client, design creative, simple and coherent visual solutions within the fields of brand design, print and digital.
chez Le 50 Coworking
50, avenue Léon Creté
© Copyright 2012-2018 Alexandre Tonneau / all rights reserved